Thursday, 21 July 2011

Top Tips for Any Placement Student

If you get paid on placement - yes, it's amazing to have all of that extra moolah coming in every month and it's a lot different to your average 'student wage', but remember to SAVE! Just put a bit aside after every payday, so that you have some spending pennies for the summer when you're finished and - ugh - for bills and rent for when you return to uni for your final year)!

Hemlines do matter - when you're working in a corporate environment, you'll need to watch what you wear. If you're fashion-conscious, get style inspiration and tips on 'What is Acceptable' from your fellow colleagues and remember, you're not there to look pretty or slick - you're there to do your job. A placement student from a previous year has gone down in Panasonic history as 'Hotpants Girl'... Trust me, that's not a good thing!

You were hired for a reason! If you're ever feeling overwhelmed, remember that it's totally fine to be feeling that way - you're new and a 9 to 5 job may well be a shock to the system! At Panasonic, my team really were there to help me out if I was ever stuck with something or if my workload was getting a bit much. So it's okay to ask for help and to ask as many questions as you need to, because you're there to get as much out of the year as possible. Having said that, don't forget to push yourself - you'll get so much more out of it if you do. Challenge is a good thing!

Think about your future career - when on placement, you will of course be getting first-hand experience of what it's like to work in a certain role. You will (hopefully) be working for a company in the are of industry you would like to work in in the future. If not - fear not! The skills you work on throughout the year and the experiences you will have will be excellent for building your employability and your personal development! It's important to take up as many opportunities as possible (another way of saying don't just sit back and wait for the good stuff to roll your way) and make as many connections as you can - you never know when they may come in useful!



On top of everything else...


Enjoy yourself!

Things I've Learnt...

I always find the retrospective, 'what have you learnt about yourself' thing a bit cringey, but here goes...
I really have learnt a lot about myself this year and I think if you get the chance to do an industrial placement whilst at uni, wherever in the world you choose to take it, you'll learn a lot about yourself too. I know everyone expects a placement to be a massive learning curve, and it really is, but I think it's hard to fully appreciate how beneficial it is until you've experienced it. There's a lot to be said for those 'life skills' your tutors keep harping on about and a work placement is a great, hands-on way to develop them.
So here are the things I've learnt about myself during this year on placement:


  • Meeting new people is scary, but what's the worst that can happen? Get yourself out there - the connections you'll make will be worth it!


  • Working under pressure can be tough and there have been times when I've struggled - but I've pulled through!

And I can now do a lot more than I used to!

  • I can confidently speak to people I don't know

  • I can just pick up the phone and speak to random strangers (a.k.a. the Lovely Journalists)


  • I can organise myself well and I know how to prioritise

  • I work really well in a team and know how to cooperate and help others

  • I can touch-type

  • I am innovative and can come up with solutions to benefit the team I am working with

  • I have become a lot more confident and make a great Panasonic UK representative at events :)

Plus many more! Very odd to write down my strengths, though - cringe!

Looking back at this year, I've been fortunate enough to have had the opportunity to do so many amazing things. The award ceremonies, networking with journalists, Panasonic's annual Convention, product launches, landing great coverage for our products and being part of the fantastic KWN programme - I have had an absolute blast. My team have been beyond lovely as well and I honestly don't believe my experience of working for Panasonic would have been so much fun without them.

A massive THANK YOU to the PR Team for everything! x

Being on placement with the other students as well has been brilliant - it's been like being part of a funny little family! Everyone's a bit bonkers, but we've got on like a house on fire. There's certainly never been a dull moment!

If you're thinking of doing a placement and want a completely unforgettable year (for all the right reasons), I'd certainly recommend Panasonic as a company to work for!

Wednesday, 20 July 2011

Handover - Last Two Weeks of Placement!

The Handover period came faster than I could have imagined! Before Jennifer, my replacement, started at Panasonic, I had to create a Handover Book for her, which came to be known as 'The PR Bible'! It was very odd to write down all of my day-to-day tasks, as everything had become second nature to me! I did stress to Jennifer that the book was only there for reference and that she didn't have to go home and learn everything by heart, as it was an extremely chunky bit of reading!

Jennifer started working at Panasonic on the 27th June and the handover was to last two weeks. In the first week, I showed Jen the ropes and went through a lot of the daily tasks with her and in the second week, it was all over to her! Everything happened so quickly, I'm sure it was a surreal experience for the both of us. As I had been extremely busy, in a way I hadn't yet had the time to process that in a short while, it would be my last day at Panasonic and I would be leaving the company! It didn't really hit me that I'd be going until my last day, when I was out with the PR Team for lunch - it was really sad!

More on the lovely PR Team a bit later, but for now - the rest of the handover! It was really weird showing someone else how to do the job and, at the beginning of the first week, I could see Jen becoming a little overwhelmed with all of the new information she had to process - I was exactly the same though, when I started! I reassured her that it was absolutely fine to feel that way, the team would be there to support her once I'd gone and that everything would eventually click into place. She asked me how long I thought it might be before everything started to calm down and feel 'normal' to her and I told her that I'd asked the PR student before me (Dawn) the very same question. Dawn said it would be exactly three months - and it was! So who knows, perhaps it will be the same for Jen, too!

Though it was bizarre to be handing over all of my responsibilities to somebody else, I know we've hired a corker for the PR role - Jen will have an amazing year!

Tuesday, 19 July 2011

KWN Mini Awards at The Hollies School in Cardiff - 17th June

The Hollies is a fantastic school for children based in Cardiff for children with special needs and learning difficulties. They have taken part in the KWN programme for a good few years now and this has helped to cement the strong relationship the school has with Panasonic.

Every year, the KWN team from the school submit a great film entry and, this year, they entered a film entitled 'Road Safety', which documented the ways in which the children had learnt to keep safe when crossing the busy roads around their school.

Due to their learning difficulties, the school does not get entered into the main competition, but Panasonic always congratulates their hard efforts every year, as the standard of their film submission is still incredibly high and they are always so enthusiastic to take part!

On Friday 17th June, I travelled with Gill Brigg (the KWN UK education coordinator) to the school for the awards ceremony, where we were to present the school with the Good Neighbour Award certificate and some gifts. That day also marked the end of 'Japan Week' for the school, so Panasonic coming over to present them with an award fitted in very well!

When we arrived, we met with the Head Teacher and a few of the other teachers from the school, who were absolutely lovely and passionate about creating the best learning environment for the children. One teacher told us that, to make things easier for the children, when they learn about different cultures, they often spend an entire week doing activities relating to one particular country - hence Japan Week. For this week, the children had been taking part in a couple of Japanese-themed activities each day, such as origami, Japanese calligraphy and martial arts.

The first session we were lucky enough to take part in was the 'Eco School' class, which consisted of around 10 children representing their different classes in a team of Eco Entrepreneurs. They went through with us all of things they had been learning about, such as how to raise money for clean water in Africa, how to recycle waste properly and how important healthy eating and exercising is, which was great to see! Pelham from Panasonic Wales was also in attendance and he donated to the school some Eco booklets with tonnes of exciting activities for the children to do. This was a really lovely gesture and the teachers and children were chuffed!

After the session, the children went back to their classes and we were given a tour of the school - what we saw was absolutely incredible. The teachers showed us around the Learning Garden, which was filled with lots of colourful activities, as well as an abundance of trees the children had planted themselves. We were then shown the Japanese garden, which had been funded by Panasonic Wales and created by generous people local to the school. It looked amazing! It was a really peaceful, tranquil area and, yet again, a lovely gesture from Panasonic.

After lunch, the teachers very kindly showed me the Sensory Room - this was such a great space for the children to learn through light and sound and touch, it was incredible! This room had also been funded by Panasonic Wales and the teachers were so grateful, as the room had given so much joy and happiness to the children. With the technology on hand, the teachers are able to change the light and sound themes to match each other - for example, beach sounds can be playing whilst shells, sea horses and starfish lights are projected onto the floor!

The main event came in the afternoon assembly - our awards ceremony was only a brief part of this - and the entire school celebrated Japan Week! Some of the children performed a martial arts display and a story-teller told the wonderful, traditional Japanese tale of 'Momotamo - the Peach Boy', with the help of a Japanese lady, who played an incredible harp-like instrument to complement the adventure!

We kept the awards ceremony brief, but we were very pleased to present the school with the Good Neighbour Award to congratulate the young film-makers for their excellent film entry - they were very happy about this, too!

The children went home and then it was sushi all round for the adults, which was really delicious and a lovely end to an amazing day. I must admit, that I perhaps enjoyed this day even more than going to Hamburg for the KWN European Awards - it was just so rewarding and great to see the fun the children have at The Hollies School. Long live the relationship between the school and Panasonic!

Monday, 18 July 2011

Fast-forward to Student Orientation - 6th June

Orientation Day for the new placement students is their first, full-on introduction to the company and a crucial part of the experience. All students come into the company and are given the full low-down on the principles of the business, how it was started and how it continues to be run and then what will be expected of them as placement students in the coming year.

When I had my orientation (all those many months ago!), I remember it was a brilliant way to be introduced to the company, as it showed us just exactly how Panasonic is run. One of the most interesting things for me was how Panasonic strives to incorporate 'Eco Ideas' into its business plans with its two company initiatives:


  • "Eco Ideas for Lifestyles - we will promote lifestyles which will virtually reduce CO2 emissions throughout the world

  • Eco Ideas for Business Styles - we will create and pursue a business-style which makes the best use of resources and energy"

Panasonic Company Presentation, 2011


The students get given a lot of paperwork to complete and a lot of information to absorb that day, so when Jennie arrived to see us in the PR department, she looked a little overwhelmed and I don't blame her! We gave her a little tour of the Brand Communications Department, but didn't want to give her too much more information to take on board, so we all just had a general natter with her about the year to come!


As per tradition, we later had a trip to the local Hollywood Bowl with all of our teams, so that the old and new students could spend a bit of time with their managers - and take them on in the bowling isles! In PR, we had the idea of a 'Boys v. Girls' game and us girls lost - spectacularly! A great evening though and a nice way for the new students to get to know their teams in a more relaxed environment outside of the workplace.


After the bowling, we had a massive night out with all of the students - old and new - to celebrate the start of year - a bit of a welcome party! I had what turned out to by my first ever migraine that day (not so great!) and it carried on well into the night so I didn't stay long, but what I was there for was amazing! A night out is a great way for the students to all relax after a big day of info overload and to get to know each other!


However.... We did warn them not to hit the bottle too hard, as the next day was very important for them - perhaps even more important than the Orientation! It was... Find Yourselves a House Day. Horrible with a hangover and many of the students unfortunately had to struggle on through the process of deciding who would live with who and then where they would live feeling a little worse for wear! They all got through it though and found two houses on the same street - great, as they'll be living so close to each other! Fingers crossed there are no fall outs...

Assertiveness Training - Aha! Something I did in April (going back here to the 14th)

When I had my probation meeting with my line manager after the first 3 months of my placement, one of the things we both agreed would be beneficial for me would be for me to attend an assertiveness training course. Due to low numbers of people signing up for the course and some last-minute cancellations, it took a good few months for the training to actually take place, but in April, it finally went ahead!

Before I came on placement, I'd always seen myself as quite an extrovert - I'm quite colourful and expressive with what I wear and very creative. Coming into an unfamiliar working environment and a new team dynamic, though, was quite daunting and I soon realised I'm a lot more shy and timid than I thought!

Assertiveness training taught me so much. I would like to think I'm a very good judge of character and always manage to avoid confrontation if I see it on the horizon - I prefer the easy life and hate petty squabbles! This has worked out really well for me in the past - or so I thought. The course leader showed me that actually, the way I behave in some group situations - not rocking the boat and trying to be lovely and pleasing everyone all the time - can give people the impression that I'm naive and a bit of a pushover! She taught me that it's not only okay to have opinions which are different to others'; it's your right to voice them! Respect works both ways, so you need to give others the opportunity and reason to give it to you...

Everyone has rights and, according to the course leader, they are are follows:

"I have the right to:






  1. Set my own priorities



  2. Be treated with respect



  3. Express my own feelings and opinions



  4. Be listened to and taken seriously



  5. Say no without feeling guilty



  6. Get what I pay for



  7. Get information from professionals



  8. Ask for what I want



  9. Make mistakes



  10. Choose not to assert myself



And so do others."

I love psychology and finding out about the ways in which people behave in different situations, so I found it really interesting when we looked at how the language you use and the tone, pitch and volume of your voice can alter people's perceptions of you. For example:






  • Straightforward assertion: "I need to...", "I feel very...", "The fact is...". Used in everyday situations, ensuring your voice is SLOWER and LOUDER than usual, these are statements whereby you stand up for your rights and clearly express your needs, wants, opinions, beliefs or feelings



  • Understanding assertion: "I appreciate that you...however, I need to....". Used when disagreements exists, but you need to let the other person know that you are geniunely considering their position. Spoken slowly, this is straightforward assertion which also includes an element of empathy towards the other person



  • Outcome assertion: "If this happens again.... I will have no alternative but to...". A straightforward assertion which makes it clear to the other person what will happen if they do not change their actions or behaviour, spoken at a steady pace and pitch, slowing down on the last sentence



We practised a lot of these scenarios and the group (in the end, there were only two of us taking part in the course, myself included!) felt a lot more confident at the end of the course in dealing with certain situations - and with certain disagreeable people!

May Days!

As you can see, May was an unbelievably busy month - I got to do so many amazing things! You're probably wondering what on earth happened to me in April and if I'm honest, so am I. What a blur! A fantastic, busy-Bee blur.

Sunday, 17 July 2011

Health and Safety Council Lunch Meeting - 30th May

A few days before this lunch meeting, Panasonic's Health and Safety Officer - Dave English - came over to my desk and asked if I would like to participate. Dave is an absolute fruitloop, but is lovely and takes a genuine interest in the welfare of Panasonic's employees - he built a real rapport with us students! He told me that two senior members from the British Safety Council would be visiting and that the aim of the meeting was to show them how seriously Panasonic takes health and safety initiatives within the company through the use of compulsory training programmes and health inspections.
Myself and Olly, the PR Assistant for Business, as well as a previous HR placement student who, since leaving the company, has returned to work here permanently, were there to discuss with Dave and the British Safety Council the programmes in place for staff at Panasonic. One of the many training courses I have undertaken with the other placement students is Health and Safety and it was brilliant to see how much importance was placed on our welfare and on developing our knowledge of how to stay safe in the workplace.
Initially, during our first couple of months at Panasonic, Dave gave us a tour of the building, pointing out all sorts of potential hazards which we simply hadn't realised existed - it certainly opened our eyes! A couple of weeks later, we were invited to attend a course on Health and Safety, which included a presentation that Dave had created. The presentation included an abundance of topics, including:


  • Types of hazards

  • Warning signs

  • Emotional Welfare


  • Hazard Avoidance

We were all given the presentation slides to take away and revise from as, a week later, we had an exam! We all passed and were each awarded with a certificate to say that we had passed Level 1 Health and Safety Training. This was brilliant, as this is a qualification we can take with us into any future employment!


The BSC were very impressed with what we had taken away from our training and were pleased to know that the ethos of staying safe within the workplace was instilled into the thinking of everyone in the company. What we also let them know (and not just because Dave was in the room!) was that we all felt we could easily approach Panasonic's Health and Safety Team with any concerns we had and that they always welcomed any feedback we had on any of the company's welfare procedures. For example, I'm only just over 5" (yes, really!) and as soon as I mentioned to Dave that I could freely swing my legs when sat at my desk, he came rushing over with a foot rest and made sure that I was sat at the right height and in the correct position, so that I wouldn't get back ache! It certainly made a difference, so I was really pleased he'd been so quick and willing to alter my sitting position for me. Awareness of good posture whilst sat working at a desk is something that Panasonic is really focusing on now - they have brought in a compulsory, educational questionnaire and awareness programme on the issue, to ensure everyone is sat correctly whilst working. One of the BSC members told us that they were also working on this with other companies and that they were developing a 'chair aerobics' class to teach employees exercises they can do at their desks to alleviate back pain and discomfort whilst sitting - sounds great!


It was lovely to be able to participate in the lunch meeting and it felt really nice to have our feedback on Panasonic's Health and Safety programme listened to and taken into account. We also learnt a lot about how health and safety measures are applied in other companies and it was really interesting to hear how the BSC have been implementing precautions in the run-up to the Olympics!

Friday, 15 July 2011

Visit to Catalysis, our Corporate PR Agency - 25th May

The Panasonic PR team being the tiny size that it is, we often need external companies and agencies to carry out the work we simply don't have either the time or the resources for. Catalysis, based in the gorgeous Clerkenwell area of London, is the agency which looks after our corporate PR. This includes building up the profile of our M.D., Keith Evans, and our image as a top-tier sponsor for the Olympics, as well as any business-to-business dealings within the technology industry.

Maintaining Keith's profile is certainly a mammoth job - as the 'face' of Panasonic, it is crucial that he comes across positively in the public eye. We began to work with Catalysis on this last year, before I joined Panasonic, and whilst I was at the agency, I was shown how Catalysis's role in this process has changed. Jen, who helps to look after a few of the accounts at Catalysis, as well as the account for Panasonic, explained to me that the first year of working with Keith was mostly about getting his name out there and raising his profile. This year, it has been more about working on Keith's image and letting the public find out more about him, to make him appear a more relatable public figure. This, in turn, alters the public image of Panasonic as a more 'people-friendly' brand, which can sometimes be hard to do for a global electronics company!

Jen works with a few others to set up 'briefings' for Keith - these are the interviews with publications which Keith attends. This year, there have been a lot of '10 minutes with Panasonic's M.D.'-style interviews - these are quick and easy to read and a lot of facts about the company and also Keith's perspective on the direction in which Panasonic is heading can be put across to a reader without the worry of information overload.

Jen also showed me a few of the other projects she was working on, such as a campaign for a mobile phone company, which looked at the etiquette of how people use their mobile phones and social networking sites, which was really interesting! She told me that, whilst some of the briefs Catalysis gets can be pretty heavy-going, most of them are really fun and light-hearted - she clearly loved working on each of the briefs!

Catalysis mainly works for technology companies and the team had a big pitch for a cable company in the few days after I came into their offices, so I helped to research a few things for them! I first helped to create a massive spreadsheet of all the coverage the cable company and its competitors had received in the last three months. It was interesting to see all of the programmes and software Catalysis use to help them when searching for information like this.

After lunch (I was very kindly taken out for pizza, which was amazing!), I helped to search for potential companies Catalysis could use which offered net-meeting or 'webcasting' facilities, as they needed to run a net-meeting for over 250 people in the next few days.

Other than my work at Panasonic, I had never experienced working in a PR team, and it was refreshing and a bit different to see how things are run in an external agency, as opposed to 'in-house'. As you can probably imagine, the dynamics are quite different, as you have a few people working in teams for different briefs. It's very fast-paced, but a lot more varied, as the projects the agency are working on are constantly changing. I honestly couldn't say which kind of working environment I prefer though, as the PR team at Panasonic are very tight-knit and I guess, in some ways, it can be easier to think along the same lines when you're working more closely with your team members. Having said that though, I absolutely loved the creative vibe of Catalysis and would certainly not rule out working for an agency in the future! For those of you who are interested in PR, definitely get yourselves some work experience at an agency - it's a great, fun way to dip your toes in the PR waters!

End of Year Appraisal - 23rd May

When it comes to the end of the year (based on the financial year, which ends on the last day of May), each employee at Panasonic is given an appraisal by their immediate superior.

My line manager, Sara, sat down with me and went through the targets we had both agreed on earlier in the year and had a general chat about how I thought things had been going. We both agreed that I still need to work on my proactiveness (I try my darnedest!) and maybe need to speak up a little more, but I had, in general, achieved my targets, which were as follows:


  • To distribute all awards within 24 hours

  • To collect all overdue product samples within 2 weeks

As I had achieved these targets, I was given my bonus - brilliant!


The appraisal was a great opportunity to get feedback on my performance and, over the year, I've felt that my team have been amazing at giving me constructive feedback and advice and helping me to grow professionally.


Even if your company does not have a policy whereby it holds appraisal meetings, make sure you sit down with your manager or someone in your team to get some feedback on your performance - there really is nothing to lose and everything to gain!

Monday, 11 July 2011

KWN European Awards...in Hamburg!! 18th - 20th May

This trip was beyond unreal! There had been some extremely brief talk about the possibility of me going to Hamburg for the KWN European Awards as the Panasonic UK representative, but it was such a brief mention, that I didn't think it would at all actually happen!











I got into the office on Monday, a couple of weeks before the awards, and checked into my inbox - I had about 10 emails asking me when I was going to arrange the flights to Hamburg, including flights for myself! Eh??





I checked with the head of Brand Communications (who works closely with the KWN programme) and, sure enough, I had been selected! Prior to take-off, I had to organise flights and accommodation for myself and the teacher and students from Testbourne School. Cue a bit of confusion about rooms, who was staying where, etc, and all the arrangements were made... We were off to Hamburg!




I met the teacher and the four students selected from the Testbourne team at Heathrow airport on the afternoon of Wednesday 18th. They were all very excited to be there! Previous KWN teams from Testbourne have got quite far in the competition and had the opportunity to travel to earlier award ceremony locations, but the children I travelled with (Kathy, Steph, Sam and Jake) had never been part of the KWN programme, so they were all just as excited as I was!




The flight was a bit scary - Kathy and I were both a bit apprehensive as neither of us had travelled for quite a while, but everything went without a hitch (or too much turbulence)! We checked into our hotel, which was based right in the centre of Hamburg, and went out for dinner at a traditional Bavarian restaurant and it was absolutely amazing! This picture doesn't really do the restaurant justice, but it'll give you some idea of what the place was like...


Ok, so that picture wasn't too excellent, but we were sat in the corner and it was tricky to fit all the 'scenery' into one shot! What I will say is... Get out your laderhosen! It really was very traditional and we decided to go all out and have the Bavarian dishes on offer. I had obatzer (which is basically fried cheese, mashed up with cheese and rolled into balls. So, cheese balls) with different meats. I think I accidentally ordered for 2 people too, the plate was huge! Not something I'll be trying again... The others had shnitzel and bratwurst and, whilst it was great to sample the local delicacies, I think we will all be sticking with our English roast dinners from now on! We did, of course, all have apfel strudel for dessert - now, that was delish!




We then went back to our hotel for some rest as, according to my carefully-guarded printout of the schedule, the next day was going to be a very busy one...



We checked out of the hotel the next morning, to check into where everyone else was staying, and met all of the teams, teachers and Panasonic representatives from the other countries. We were then whisked off to Studio Hamburg, a large recording studio responsible for some of the bizarre talkshows we saw back in our hotel rooms. We had a welcome lunch and all of the children introduced themselves then stuffed their faces with burgers and ice cream (I was also guilty of gluttony, the burgers were amazing!). Then, it was time for the workshops - the children were there to create a 5-minute promotional film for KWN, with the help of 3 industry professionals.









After a tour of the different studios (the green room, the lighting room, etc), the children were split into groups to create different aspects of the film. Kathy was put into the group looking at the filming and acted as a cocktail waitress in a bar; Sam tried his hand at dubbing and produced a great voiceover for some parts of the film; and Steph and Jake were in my group and acted as the anchors of the film's news report, so they got to play a really major part - go Team UK! I was in the control room and helped to put the right pictures on the screen as Steph and Jake ran through their scripts, which was really fun to do! I thought I'd escaped the camera, but the crew came in to do a very short snippet on the 'behind-the-scenes' team - very embarrassing. So yes, I'm on a KWN promotional film somewhere...








After a long day at putting our cinematic skills to the test, we all went back to our hotel to rest before the Welcome Dinner at an Italian restaurant. The team from Panasonic Europe gave a speech at the end to congratulate the children for getting to such a late stage of the competition and, as the main KWN awards ceremony was going to be held in a 1920s movie theatre the next day, the children were given goody bags with bits and pieces to accessorise their formal outfits with - I'm talking feather boas, trilby hats, canes...the lot!








The next morning, I took the Testbourne team and their teacher on a short siteseeing trip around the lovely city of Hamburg (short, because it rained - a lot - and also, I had no idea where I was actually going!). We then went back to the hotel to change into our formalwear and were taken to Passage Kino, the movie theatre, which was really stunning!













After a short buffet lunch, we collected our KWN-branded popcorn boxes and settled down into our seats in the theatre.

Wilson Solano from PME (Panasonic Marketing Europe) began the ceremony with a speech, reminding those in attendance of how proud they should be to have got so far in the competition and that coming together to celebrate their film entries was of enormous importance. Mr Abadie, the head of Panasonic Europe, also spoke a few words to congratulate the KWN teams and commercial producer Jan Brockmann told them how hard they would need to work should they aspire to become professional film makers, but they were now on their way!




Each school introduced their film before it was screened, giving a short insight into the messages behind their entries.










This was the first time the schools had been able to see the competing films and everyone was very impressed with the high standard. The films showed a great improvement on the use of the video production technology compared to previous years and members of the judging panel reiterated how hard the judging process had been.



After the screenings, the awards were announced as follows:






  • Rudolf Dilong Primary School from Trstena, Slovakia, won the KWN 2011 European Award for its film, entitled "Do not destroy but save". It was also presented with the award for Best Visual Effects.











  • Testbourne Community School from the UK was awarded Best Story for its video "B is for Apple".






  • Max-Planck Gymnasium from Germany was awarded Best Acting for its film "James Bondy - Dr Kill".






  • Grammar School No. 29 from Poland was awarded Best Cinematography for its film "The third life of a tree."






  • Secondary Modern School Golling from Austria was awarded Best Reporting for its video "Powerlines through environmentally protected areas. Pupils inform themselves!"





  • Angel Primary School from the Czech Republic was awarded Best Environmental Message for its video "From the waters of life".





  • Ruetihof from Switzerland was awarded best Citizenship for its film "Best friends from all over the world."





  • Centro Salesiani Don Bosco from Italy was awarded Best Music for its video, entitled "Flashback".



The two days over which the workshop activities and the awards ceremony took place were a great success. The children got to make new friends from schools from all over Europe and were sad to say goodbye to each other after the ceremony. Everyone who attended the ceremony agreed that Kid Witness News is a fantastic programme for schools to get involved in and saw that the students took a lot from the event, having gained a large amount of film-making knowledge and experience.