The event was held in London to launch the amazing new Lumix DMC-G3 micro four thirds compact system camera. The event began in one of the top floors of the LOCOG offices (LOGOC stands for the London Organising Committee of the Olympic Games), which was incredible and the room looked out over the site for the Olympic stadium – what a view! I arrived in the morning with Claire (head of PR for Lumix) and some of the Lumix Marketing team to set up and prepare for the day’s events. The journalists arrived mid-morning and the new Lumix G3 was revealed to them after a short presentation. Many of them had sung the praises of the previous Lumix G series models, so they were all very excited. We had brought with us a number of pre-production models for the journalists to have a play around with and this gave them the opportunity to ask the Lumix team and our technical specialists any questions they had. The aim of this event was to give the journalists a sneak preview so that they could write up any articles and first-look reviews (the embargo date for the G3 was two days later, so they had to sign forms promising they would not publish any information prior to the launch!)
We took the journalists on a boat ride tour down the River Thames and, as we were very fortunate with the weather, everyone had the chance to take some lovely photos!
All of the journalists were given a Panasonic 4MB SD card to take away, so they could take as many photos as they liked. As the samples were pre-production, it meant that they had to ensure this was stated in their write-ups after the embargo was lifted, if they had included any of the photographs they had taken on the day.
It was a brilliant day and everyone was very impressed with the new model. I got to fiddle around with a Lumix DMC-G2 – a fantastic award-winning model – and got some great snaps! Claire had put a lot of effort into organising the event and we congratulated her for the day’s success in the event de-briefing meeting.
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