I can't quite believe it, but the holidays are fast approaching and I'm almost halfway through my placement year!
A lot has been going on, but I had better update you on the Pocket-lint Awards first...we didn't win! It was a great night though, at a great venue (the Apollo Cinema on Regent Street in London) and we met lots of people!
My line manager has recently given me a project - headphones. Dawn (the student I replaced) got to do this last year and it's a really fun product area to be working on! The PR student usually gets their own project or area to look after about 6 months into their placement and so far, this one has lots of scope.
My task is to help the Headphones Team with securing coverage in the press and, to do that, I have to contact journalists from technology and lifestyle publications and websites. As you can imagine, there are a lot of publications and online sites which are relevant to this product area, so it's a big job! At the minute, I'm just making the first contact and calling and emailing journalists to see if they would like to review our headphones. Any who are interested will be offered samples to review and, due to hygiene reasons, the samples can't be sent back, so I have to be selective and choose the journalists who would be most likely to give us the coverage!
The models I'm helping to promote are all different, which means I'm getting in touch with lots of different people. The product manager for Headphones has suggested five models for me to recommend for review; the sports model; two chic-looking, rectangular over-the-ear models; a noise-cancelling model; and a 'DJ style' model. Today, I've been contacting the technology press - these are the people who are more likely to give in-depth, techno-tastic reviews (and hopefully awards...) and the reviews they write are the ones we find are generally the most powerful in influencing the market.
Last year, Dawn had to plan a whole event for a headphone product launch, too. Just in case Panasonic would like me to plan one (here's hoping!), I've already had an idea and it's a little gem! That's all I'm saying for now though...
Friday, 17 December 2010
Thursday, 2 December 2010
A Fundraising Update
We counted the money raised from the yesterday's sale of raffle tickets and it came to a staggering total of...
£638.27!!
We're all really chuffed, as Panasonic will be matching the money, so that means that the grand total we will be giving to Thames Hospicecare is an amazing £1276.54! Thanks so much to everyone who donated x
Wednesday, 1 December 2010
Fundraising = Fun Times!
We had a celebrity walk through the doors of Panasonic UK HQ today - actually, two!
Paul Carrack (formerly of Mike + the Mechanics, Squeeze and Roxy Music - yes, you'll probably find these albums in your dad's music collection) has been, over the last year, helping to promote Panasonic's 3D products. Earlier in the year, he filmed a live set with his band at Air Studios and the performance has now been released on 3D Blu Ray - the first 'end-to-end' Blu Ray of its kind!
Paul's music goes a little like this:
http://www.youtube.com/watch?v=qYRmQRtS3cw
But you may recognise this a little more!
http://www.youtube.com/watch?v=PG83TdU5o0E
I do anyway...
Now for the fundraising part: we helped to raise money today for one of our local charities, Thames Hospicecare (great cause), which provides care for the terminally ill. Through the sales of raffle tickets and signed copies of Paul's new album, A Different Hat, we raised over £400, which Panasonic has kindly agreed to match! The raffle prizes include a signed, special edition copy of Paul's album and - here's the big one - tickets to see Paul play in concert and VIP backstage passes, where the winner can meet Paul and the band! The draw will take place tomorrow, so good luck to everyone who entered!
Oops, I almost forgot to say that Celeb Number Two was none other than Peter Van Hooke, who was a drummer for Van Morrison back in the day!
Also, remember the Eco Reporter thing? It's happened - and it was brilliant! I was slightly nervous on camera (you really can tell, I think I need presenting lessons?), but it was such a fun day - and we got lots of hot soup at the end. Here's a shot of me looking fabulous with my pruning gloves on:
And no, I'm not pulling a pose, I'm mid-speech! Darn woodland paparazzo.
Paul Carrack (formerly of Mike + the Mechanics, Squeeze and Roxy Music - yes, you'll probably find these albums in your dad's music collection) has been, over the last year, helping to promote Panasonic's 3D products. Earlier in the year, he filmed a live set with his band at Air Studios and the performance has now been released on 3D Blu Ray - the first 'end-to-end' Blu Ray of its kind!
Paul's music goes a little like this:
http://www.youtube.com/watch?v=qYRmQRtS3cw
But you may recognise this a little more!
http://www.youtube.com/watch?v=PG83TdU5o0E
I do anyway...
Now for the fundraising part: we helped to raise money today for one of our local charities, Thames Hospicecare (great cause), which provides care for the terminally ill. Through the sales of raffle tickets and signed copies of Paul's new album, A Different Hat, we raised over £400, which Panasonic has kindly agreed to match! The raffle prizes include a signed, special edition copy of Paul's album and - here's the big one - tickets to see Paul play in concert and VIP backstage passes, where the winner can meet Paul and the band! The draw will take place tomorrow, so good luck to everyone who entered!
Oops, I almost forgot to say that Celeb Number Two was none other than Peter Van Hooke, who was a drummer for Van Morrison back in the day!
Also, remember the Eco Reporter thing? It's happened - and it was brilliant! I was slightly nervous on camera (you really can tell, I think I need presenting lessons?), but it was such a fun day - and we got lots of hot soup at the end. Here's a shot of me looking fabulous with my pruning gloves on:And no, I'm not pulling a pose, I'm mid-speech! Darn woodland paparazzo.
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